Forget the money. What (really) makes a (good) Real Estate agent tick?

I’ve heard it said before that if you’re in Real Estate for the money, you’re never going to be happy.

Money can be awesome. It can buy you that new boat or help you scratch and claw your way out of debt and into financial freedom. It can fill your belly, line your pockets and keep you comfortable — more comfortable than most. Shoot, it can even buy you things that make you happy.

Of course, money is a sensitive topic if not a downright controversial one at times — right up there with politics — but perhaps the Beatles had it right.

I’ll buy you diamonds ring my friend
If it makes you feel alright
I’ll get you anything my friend
If it makes you feel alright
‘Cause I don’t care too much for money
Money can’t buy me love

No sir (or ma’am), money can’t buy you (or me) love, so as a Realtor, you’ve gotta figure out just what it is about this business that makes you tick.

For me, it’s that “THIS IS IT” moment.



I’ve had the pleasure of seeing two clients find their dream home just in the past two weeks. This was on the buyer’s side of things mind you, and technically, one of them was actually on the renter’s side of things (yes, I don’t discriminate and love to work with renters). This was after weeks of searching the MLS and countless opened doors and “close but no cigar” showings.

Every house, condo or apartment generally has at least one redeeming quality about it, and most buyers can at the very least see how they’d make it work.

Here’s the thing, though: Especially if you’re a buyer’s agent…is it in your clients best interest to settle for a house that they can “make work”? Sure, it gets you the agent off the road and off the hunt — thus closer to closing and making money for all your hard work — but if we as Realtors are supposed to have fiduciary responsibilities to our clients and we knowingly let them buy (or rent) Real Estate that makes them feel like they’re settling — are we really working in their best interest?

The answer to that question should be obvious.

And that’s made finding the perfect piece of Real Estate for my clients the “X-factor” for me as an agent.

There literally is no better feeling than unlocking a door and watching your client’s eyes light up as they FINALLY find a house/condo/apartment that makes them feel like they’re FINALLY stepping into their house.


There’s nothing better than watching them imagine how their stuff would fit in the house. There’s no better feeling that the palpable excitement of a client who can’t wait to put in an offer or application. That feeling when all they want to do is call and text their family and friends to let them know that they finally found the one.

It’s like falling in love and us Realtors have the privilege of watching that happen in real time if we put our clients first.

AGENTS: What is your driving factor in this wild and crazy world of Real Estate? Let people know in the comments or let us know on social media! 



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